Marketing is the art of making your business memorable. A Unique Selling Proposition (USP) uses your business' strengths and uniqueness in a marketing plan and mission statement. With thousands of companies vying for customer dollars, it's important to make your business stand out from the crowd and command attention. Identify key strengths that potential clients will remember. There for you must ask yourself these questions
- What makes your company unique? Are there characteristics that pertain only to your company?
- Do I have A good USP that competitors do not, or will not, offer.
- Is the proposition strong enough to attract new customers.
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